GOOD MORNING, RAY

Growth overview

Demo data refreshed today
90-DAY GOAL

Grow qualified Auckland enquiries

ME is checking search visibility, site conversion and content performance against one agreed outcome.

72Growth signal+9 this cycle
Search visibility18.4%↑ 4.2%
AI mentions15↑ 6
Qualified enquiries23↑ 5
IMPACT LOOP

What ME is working on

THIS WEEK
  1. InspectSite, search and competitors checked
  2. MeasureThree conversion leaks quantified
  3. PrescribeACC service page selected as priority
  4. ActRewrite waits for approval
  5. CheckCompare enquiries after 14 days
NEXT BEST ACTION

Improve the ACC physiotherapy landing page

High local demand, position 11, and a weak booking path make this the clearest near-term opportunity.

Evidence confidenceHigh · 4 sources
DISCOVERY

Signals that deserve attention

6 channels monitored
SEO“ACC physio Auckland” is close to page one

Position moved from 17 to 11 across eight weeks. The landing page still answers fewer booking questions than leading competitors.

Keyword Intelligence · Site Analyzer
AI VISIBILITYBrand mentions rose, but citations remain thin

Four AI search surfaces now mention Harbourline. Service-specific proof is the next gap to close.

AI visibility monitor · 20 test prompts
CONVERSIONMobile booking path loses intent

Visitors reach the service page, but the primary booking action sits below two large content blocks.

Website analytics · Mobile review
COMPETITOR INTELLIGENCE

See where the market is moving

4 competitors watched
NEW THIS WEEK

Competitor activity

01New “same-day appointment” pageNorth Shore Physio · Website

02Three sports injury Reels publishedPhysio Plus · Instagram

03Review volume increased by 8Active Health · Google profile

ME OPPORTUNITYOwn the “ACC eligibility explained simply” topic before competitors do.
SEARCH + GEO

Be found in search and AI answers

18 queries tracked
KEYWORD MOVEMENT

Local search opportunities

8 WEEKS
acc physio auckland17→11
physiotherapist takapuna9→6
sports physio north shore14→8
back pain treatment auckland26→19
AI ANSWER SHARE
38%

4 engines now mention the brand

The next opportunity is earning citations for service-specific questions.

Content EngineStrategy EngineAI SearchGemini
PAID GROWTH

Ads monitored against business intent

Healthy delivery
Spend this cycle$612Within guardrail
Qualified leads19↑ 4
Cost per lead$32.21↓ 11%
CHANNEL MIX

Where demand is coming from

DEMO

Google Search9 leads

Meta7 leads

TikTok test3 leads

AI RECOMMENDATION

Keep search stable. Test one new Meta creative.

Search captures active demand. The social test should expand reach without moving budget away from proven intent.

PRESCRIPTION → ACTION

One queue, with approval gates

1 decision needed
READY FOR REVIEW

ACC service page rewrite

Add local proof, clarify eligibility and move booking above the fold.

Expected signal: more qualified booking starts
SCHEDULED CHECK

Measure search and enquiry change

Compare the agreed baseline after the page has been live for 14 days.

No result is claimed before measurement
CONTENT STUDIO

From evidence to usable content

3 drafts
HARBOURLINE PHYSIO
Move better.
Get back to life.
15 sec Reel · Draft
VIDEO DRAFT

Back pain after a long workday?

Audience question, opening hook, local service proof and booking action are grounded in the agreed brief.

  • 0–3s · Recognisable pain point
  • 3–10s · Clear service explanation
  • 10–15s · Local booking action
SOCIAL MEDIA

Content, engagement and brand lift in one view

This week on track
People reached18.7K↑ 23%
50% video views3,840↑ 18%
Profile visits426↑ 31%
LEADS + CRM

Turn conversations into accountable follow-up

7 open conversations
Sarah M.Facebook · New enquiry
Reply drafted
Can ACC cover my first visit?
Yes. We can help with ACC physiotherapy. Would you like the next available appointment in Takapuna?
ME prepared this reply from the approved service brief.A person reviews it before anything is sent.
CHECK → TUNE

Delivery evidence and measured outcomes

Cycle 02
AGREED OUTCOME

More qualified Auckland booking enquiries

Work is counted as complete only when delivery is verified. Business impact remains separate until the measurement window closes.

+21%qualified enquiriesvs agreed baseline · demo
DELIVEREDACC landing page updatePublished · verified 28 Aug
MEASUREDSearch visibility improved4 priority queries moved up
LEARNEDLocal eligibility answers convertPattern retained for this client only

Evidence trail

InspectBaseline captured

ActApproved page shipped

Check14-day comparison completed

TuneNext action selected from measured result